Do you want to look amazing? To go beyond fashion trends or maybe one step ahead? To feel comfortable in your clothes? To have the wardrobe that meets your everyday needs and works wonders? To see your own reflection in the mirrors and always feel empowered and satisfied? To have the most pleasant and efficient shopping? To make the right impression on your audience?
We all want that. Every garment that we put on, every fashion blogpost or magazine entry that we read, every Instagram picture that we save or like (I mean actually like, when we think “I wish I could look like that”) is our attempt to satisfy those needs.
Yet, often we feel disappointed, almost fooled. Do you know this awkward feeling when something is missing, lacking or failing? Resulting in wardrobes filled with things we don’t like, books and posts that did not help, must-haves and must-reads that have stolen our time or money (or both), workshops that promised to turn us into beautiful swans, but instead left us with deepening feeling that we are the same ugly ducklings. It drives us mad, forcing to look for reasons: perhaps, these jeans just do not fit, those shoes are outdated, the color-type theory just doesn’t work on me…
I know what it feels like. I know the frustration of looking in the mirror or on the pictures and asking myself – is that me? And I have seen it too many times with my friends and customers – when any attempt to find an outfit, a bag, a pair of shoes stumbles. Why do we stumble? How is it possible when we are surrounded with such versatility of beautiful things and endless manuals on how to put it together in the best way according to the latest fashion or one’s personal color, shape or even horoscope?
There are no right answers to wrong questions. Moreover, there are no right answers before there are questions. Sucking irritation from exhausting shopping experience, wrong purchase or time wasted on some subjectively useless “what-to-wear-how”, often roots in our inability to hear ourselves, define our own needs and fear to face our own wishes and desires. What does “looking amazing” mean to me? Is my vision of “amazing” achievable with my actual appearance? If not, how on earth did I end up excluding myself from my own concept of beautiful? Do I actually want to be unique or fit in? Is my “comfortable” limited by physical sensations or is there something else to it? Am I shopping for clothes or for the glimpse of novelty, or just because I am sad and trying to fix it with a ban-aid from ZARA or something pricier and more exquisite? Why is there a need for upgrade? Why am I so sure something would look terrible before even trying it on? How can I look different when I keep choosing the same?
With WEARAWARE, the essence of STYLELABS, I invite you to join me on a journey to self-awareness as a key to one’s personal style. The mission of WEARAWARE is to help you ask questions before looking for answers. Let the adventure begin!